With air travel becoming increasingly expensive and the economy in a state of crisis, some of Hungary’s airlines have been trying to reinvent themselves to attract a wider customer base and cut costs.
While it’s possible that they’ll do so without any real changes, the latest attempt at a change is one that might have a bit of a negative impact on passengers.
In a new ad campaign, Hungarians who frequent the country’s top-tier airlines are shown boarding their planes and being told that their flights are no longer guaranteed on the same day that they book them.
While the company claims that it’s the first time this has happened, it’s unclear how it would be able to make that claim when its customers are paying $3,400 for a flight on a Thursday afternoon and $4,000 for a trip on the following weekend.
The ads were released to promote a new air service that Budapest Air is planning to launch later this month, and they’re set to go up in Hungarian airports this month.
The company’s new campaign, which will air at least one time a week, is also targeting a much wider audience, including those who have previously paid for a Hungarian flight with a credit card, according to the Wall Street Journal.
The agency behind the ads, Bizrát, says that they’re part of a larger strategy to attract more customers.
While this new campaign might seem like a step in the right direction, it could also have a negative effect on customers.
While most Hungarians have no qualms about traveling to their nearest airport, there are some who are more inclined to travel from their home cities.
It’s possible to book a Hungarian ticket and book a domestic flight, but many are less comfortable with paying for a ticket in advance, and that could lead to delays or cancellations.
That could mean that when it comes to booking a flight, many people will have to cancel, even though the airline will guarantee a seat on the flight if it’s booked online.
The new campaign also comes as the economy is in a tailspin.
While inflation is at historic lows, it remains low in Hungary, which has one of the lowest unemployment rates in Europe.
That means that the economy may be able for a while to sustain growth without a significant uptick in air travel costs.
Still, that growth is expected to slow as the country comes to grips with its economic problems.
In the past few months, Hungary has also been hit with a series of cyberattacks and data breaches, including one that targeted the banking sector.
At least one of those attacks, which took place in March, compromised over 500 million people’s personal data.
While there’s no evidence that the new campaign will make a difference in that attack, the new ads could still cause some customers to worry that they might have been the victim of a cyberattack, which could negatively affect their spending habits.
The ads were filmed by Hungarian photographer Ferenc Köstler, who has previously documented the daily life of Hungarians living and working in the country.
Kösterl’s work has been featured on major Hungarian publications like Márta, as well as on the website The Budapest Report.